Sada Malladi is the Founder and Chief Executive Officer of Vimana, a comprehensive device and software solution to detect and reverse digital addiction, while providing safer internet access to families. Sada brings 20 years of technology industry experience, having held various leadership roles at prominent Silicon Valley companies. He is experienced in delivering several cloud and mobile products to mass markets.
As the father of two young girls, the defining moment for Sada happened when his five year old was constantly on the phone. He had no clear visibility into age appropriateness of the content, or the amount of time his daughter was spending on screens. Vimana was created from his frustration with the lack of tools to nurture healthy digital habits, and his vision to use technology to fight digital addiction.
Adoption of mobile phones and social media among teens and tweens have exploded annually to 95% due to the rise of Snapchat, Facebook and Instagram. Parents are worried about excessive usage of digital devices as it is causing a 50 % increase in suicide rates linked to cyberbullying and depression, and a drop of 14 points in SAT scores. Vimana solves this by going beyond just blocking sites. Vimana offers insights and tools for parents to help stop and reverse digital addiction among their children.
Sada is a technology enthusiast and evangelist. He holds a master’s degree in Computer Engineering from the University of Nebraska. When he is not busy being a father, Sada enjoys reading and playing ping pong and tennis.
Founder & CEO
Founder & CTO
VP, Product & Marketing
VP, Sales & Business Development